How to Successfully Sell Clothes on Vinted.

Vinted has become one of the premier platforms for finding and selling second hand items. It’s in no doubt that preloved is having a huge impact on the way that we all shop, so much so that big high street stores are now getting in on the act. I believe that we will see more and more of this as the years go on. We all know that there are already far too many clothes in the world and anything we can do to save our pennies and help the climate crisis is worth doing in my book.

I have been regularly been using Vinted now for a long while and I do find it a very cost effective and enjoyable way to update your wardrobe without breaking the bank. Selling on Vinted is super easy and they have made it very quick to upload items but here a a few do’s and don’t’s to make the most of it and ease frustration. Here are my top tips for selling your pieces that you no longer need.

Make sure the items you are selling are freshly washed (and ironed if they need it) before photographing. It sounds simple but nobody is going to pay for anything that looks like it has been crumpled at the bottom of your wardrobe for years. They just won’t.

Hang items on a good quality wooden hangers or on a dressmakers dummy if you have one before photographing. If you are going to be selling a lot of items, dressmakers dummies are relatively cheap on Amazon and you will make this money back I promise as your photographs will be so much better and you can price a little higher for items which look well cared for.

Keep the background to your photos plain. A blank wall is ideal. Again, if there is a whole pile of mess in the background, people will not be given the impression that your items are well cared for and of good quality. Think about how you feel when you walk into a chaotic store with a messy sale rail as opposed to somewhere higher end with clothes all hung in rows on beautiful wooden hangers. People pay a higher price for a better impression and experience.

Take photos of your items from every angle in good natural lighting with minimum shadows. Check that your photos are a true representation of the colour of the item, if not take again in a different location.

Make sure you take photos of the inner size, composition labels and washing instructions. People need to know if an item is dry clean only. Take photos of any features of the items, pockets, frills, cuffs. The more detail you show, the more people will be confident to buy.

When writing your item title, think about key words. I always add the brand, item description, colour and size. This will help your item to be found when searched for. Think of Vinted as a search engine for clothes. Think of key words that a person may search for i.e. M&S Dark Wash, High Rise, Wide Leg Jeans, Size 10.

Similarly, repeat all of these things in your item description. List any imperfections and be honest about the sizing. Measurements are really useful as they will minimise the back and forth when people are browsing.

And now, the big one. Pricing. I always think that the recommended prices on Vinted are very low and I never go with them. As a general rule, a good quality item which is still in good or like new condition should fetch around half it’s original price. When pricing items, I would always leave a little room for either a price drop if they don’t sell or room to accept offers which are below the asking price. I have generally found that if people offer a price and you send a counter offer, this is rarely accepted. If I possibly can, I accept offers which are given and secure the sale. Think about how many items are on the platform and the fact that your item is just sitting unworn in your wardrobe. You may has well have the cash.

On Vinted, reviews and customer feedback are everything. It is pretty hard to come back as a seller from a bad review. Check in on the app so you are prompt and polite when answering messages. Always make sure that you post items in good time after the sale, people really appreciate this.

With reviews in mind, be sure to review your buyers too, it all helps to keep your account active. I tend not to write a bad review. If there is a problem I will always raise it with the customer or Vinted directly and if it’s a small issue, be prepared to let it go. Life is often too short to quibble about £3 from a person you’ve never met.

I hope you have found this useful. Happy selling!

Make sure you follow along and subscribe. Part Two - Tips for Buying on Vinted coming soon!